Latest HA D&T Perspective
Marriott fined for blocking Wi-Fi
Marriott International has been fined USD600,000 by the Federal Communications Commission in the US for blocking consumer Wi-Fi networks.
The company said that it was acting to protect guests from “degraded service, insidious cyber-attacks and identity theft”.
Rewards programmes told to evolve
Companies operating loyalty programmes are not maximising their returns from such schemes, according to a study from The Boston Consultancy Group.
The report came as Marriott International fell into line with the reports recommendations by telling analysts that the next generation of consumers wanted rewards that were “instant, easy, shareable, meaningful and surprising”.
A new star is born
Hotel classifications should be combined with online guest reviews to increase guest satisfaction, according to a report from the UNWTO and Norwegian Accreditation.
The study found that the move could increase consumer confidence, which could in turn lead to greater likelihood of a purchase.
Revenue management comes to meetings
IDeaS has launched a revenue management tool for meetings and events spaces which it says will allow hotels to measure total revenue.
The hotel sector traditionally focuses solely on rooms performance, leaving meetings and event space to be viewed as more of an add-on than part of the operational core.
Yelp, TripAdvisor campaign against Google
A consortium including Yelp and TripAdvisor have launched a joint publicity campaign against Google under the name ‘Focus on the User’.
The group has launched a website challenging how Google is prioritising search results, with a feature which uses Google’s own search algorithm to try and prove its theory.
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