Latest HA D&T Perspective
Sabre looks ahead without Lastminute
Sabre Corporation has confirmed that it sees its future without Lastminute.com.
The comments came during the group’s third-quarter results, at which it expected Travelocity’s relationship with Expedia to cost revenues, but increase profitability.
Hotels losing brand ads to OTAs
Hotels could be losing bookings to OTAs taking “a significant portion of trademark brand advertising” on search engines, according to research by BrandVerity.
The study found that while trademark usage by non-brand advertisers was less common on Google and Google Mobile, it was still high on other search engines, such as Bing, Yahoo and AOL.
Twitter becomes booking tool
Hotel booking site Stayful has launched a service allowing users to book through Twitter, for stays within 30 days.
The product sees the social media platform moving from being a marketing tool into the sphere of revenue management.
Google drops Carousel
Google is reported to have dropped its Carousel display of local search results for hotels, having never officially launched the concept in Europe.
The search engine will replace it with listings from Google Hotel Pricing adverts, meaning that, for hotel searches, the results which appear when the page first loads – the so-called ‘above the fold’ - will all be for paid placement.
Pegasus makes distribution sale
Pegasus Electronic Distribution (PEDs) has been sold to private equity group HIG Capital for an undisclosed fee.
Under what PEDs is calling a ‘recapitalisation’, the company will use the funds to expand at a time when its users require ever-greater customisation.
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