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Hotels become more average

Hotels are becoming increasingly competent in their online representation, according to L2’s second annual Digital IQ Index.

L2 said that this had led to a rise in companies reaching its ranking of ‘average’. While only three brands attained the level of ‘genius’, the fact that the sector is now being studied to assess its technological ability indicates a...

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eLong to streamline

eLong is reported to be planning to trim its operations to focus on hotel sales, moving away from lower-margin products such as flights.

The move indicates that the company is no longer competing for online travel market dominance with domestic rival Ctrip but is instead adopting a niche approach similar to that used by partner Hotels.com and competitor Booking.com.

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Travelzoo attracts deal-makers

Travelzoo is reported to have hired an advisor ahead of a possible sale, after a series of disappointing results over the past year.

It is thought that the company could sell out to a rival online travel agent, or could be acquired by a company such as Google, which is expanding its position within the travel sector.

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Booking.com takes last-minute global

Booking.com has launched a global last-minute hotel booking app called Booking.com Tonight, which it claims is a first for the sector.

The move highlights the ever-growing importance of last-minute bookings, particularly in the mobile market, which is becoming increasingly crowded.

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