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Google adds paid ads to Hotel Finder

Google has launched a paid placement tool on its Hotel Finder product which will allow advertisers to be featured at the top of search results.

The move indicates Google’s growing interest in the hotel sector and will increase the concerns of others in the market that the group will start to abuse its power and influence and further drive up the costs of distribution.

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Travelocity pulls Sabre down

Sabre Holdings has reported an increase in total group revenue for 2011, but a drop at its Travelocity business as it suffers from “intense competition” from within the travel sector.

The company remains buoyed by its GDS business, this week signing a deal which will allow it to expand in China.

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Biting the hand

Tripadvisor and other social media-driven websites have seen their popularity grow in tandem with the growth of reputation managers ensuring that brands don’t suffer in the face of too much honest, direct contact with the consumer.

This has lead to accusations of bland, cut-and-paste responses defeating the object of a direct line of communication. Recent weeks have seen the rants...

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IKEA seeks compliance solution

The number of different interfaces and distribution channels makes it difficult to streamline travel purchasing, according to the head of IKEA’s travel buying division.

Speaking at this June’s HEDNA Spring conference in Madrid, Yves Galimidi, global travel purchaser at IKEA, told delegates that compliance and delivery were his big challenges.

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