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Hotels don’t understand online retail

Hotel’s don’t understand online retail, according to executives at Citizen M, which uses the Booking-dot-com website alongside its own brand.com website to sell rooms.

The company drew attention to the “billboard effect” and the importance of being rated highly in searches on online travel agents when promoting its rooms.

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Kayak paddles towards IPO

Kayak has edged closer to a possible IPO after announcing that it has priced its shares between USD22 and USD25, and will begin trading on the NASDAQ under the ticker symbol “KYAK.”

According to a filing with the SEC, the company, which has so far delayed the listing for more than 18 months, is planning to offer 3.5 million shares. The most recent delay is thought to have...

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Advertisers out of sync with consumers

Travel companies are not advertising at peak booking times, according to a study by Greenlight.

The report found that weekdays, rather than weekends, drew the highest volume of travel-related queries. The pattern was repeated with keyword bidding strategies.

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Vancouver hotel offers free iPhone

A Vancouver hotel is offering its customers something a little different in the realm of in-room technology, with a free iPhone.

The Opus Hotel Vancouver’s iPhone is programmed with a one-touch button that connects you to all of the hotel's departments and includes free incoming and local calls.

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