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Google looks at mobile as CPC falls

Google reported an increase in profits and revenue for the second quarter, as the volume of searches handled increased.

The group has come under pressure from currency fluctuations and an increasing move into mobile by consumers. Cost-per-click growth was also down, leading to speculation that the group may look to diversify its business model, possibly through the expansion of its...

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Friends mean deals with Hotels.com

Hotels.com has launched a deals product on Facebook, which it describes as “pioneering a new approach to social recommendation and discovery”.

Hotels.com Deals is the latest attempt by an OTA to harness the perceived power of Facebook, based on the belief that social media users will trust the opinions of their friends all the way to check-out.

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Kayak IPO bucks Facebook fears

Kayak saw its share price rise by more than 25% when it made its market debut on Friday, countering fears that Facebook’s woes would rub off on the rest of the technology sector.

The company is now looking at how to spend the USD91m raised through the sale of 3.5 million shares, with the group planning global expansion.

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Smartphone users seek get-out

For hotel guests, using technology to make a fast getaway is more important than the social aspects that their smartphone could potentially offer them in a hotel.

According to a survey of smartphone-owning US business travellers by software provider Smith Micro, 79% would avail themselves of check-in and check-out services offered on mobile.

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